Variety reported that The Flash’s revenue decreased by 73% compared to its first week of release.
Marvel’s Ant-Man and the Wasp: Quantumania fared better, earning $100 million in the US.
Experts are asking whether superhero fights are no longer attractive.
When audiences lose interest in superhero movies
DC and Marvel have long been counterweights to superhero movies with diverse character matrices and storylines.
For example, the series of movies produced by Marvel after the pandemic such as Thor: Love and Thunder and Doctor Strange in the Multiverse of Madness, although they had high revenues, 760.9 million USD and 955.8 million USD respectively, the quality of the films suffered.
The love story between the two Thors in Thor: Love and Thunder is considered too old and boring.
The Doctor’s movie impresses with its multiverse story, but the audience still feels that Marvel’s way of handling it is not enough.
Morbius’s fate is even more gloomy.
Morbius became a movie that Marvel did not dare mention, when a series of sites gave low ratings, from 35/100 on Metacritic, 16% on Rotten Tomatoes, labeled a rotten tomato… Many experts did not hesitate to call Morbius a
Even though DC invited box office guarantee Dwayne `The Rock` Johnson to star, Black Adam still suffered a heavy loss when it earned just over 390 million USD, while the budget was up to 250 million USD (the producer only started making a profit when
The future of superhero movies
Undeniably, DC and Marvel are the childhood of the generation that loves superhero movies.
Gradually, the quality of movies decreased, causing viewers to lose interest. Theatergoers were loyal fans of superhero movies.
In a survey of 2,200 people in mid-2022, the proportion of people who liked superhero movies was only 59%, down 5% compared to November 2021, the proportion of people who did not like it also increased by 5%.
Surveys show that the audience coming to theaters simply because of the Marvel brand, not daring to expect content, accounts for 82%.
The superhero movie genre is said to be increasingly lacking in content.
The DC family has recently been caught up in a series of scandals, especially the case of actor Ezra Miller in the movie The Flash being accused of violence, accused of theft… That caused DC’s reputation to decline.
Even though the movie situation is going downhill, the studio continues to produce superhero works.
`It’s time for other movie genres to have a chance to make money. Some people enjoy epic fighting stories, others want to see romantic stories. This is the formula for a healthy movie business,` Megan
